by Madhok, A; Chawla, R.; Bhatt, M. , Ganguly & Co.’s Lessons For India Inc – Cricket Process Analysis. The Strategist, Business Standard, March 17, 2003
by Madhok, A., “Cool Customer Configurations – A Lifestyle Profiling Of Customers In The Refrigerators Market Segment” Indian Express, Mumbai, 29th September 1998
by Madhok, A., “Money Mantras In The Market – Pricing Strategies In The White Goods Segment” Times Of India, Ahmedabad, Bangalore, Delhi, Patna. 16th June 1995
by Madhok, A., “You’ve Come A Long Way, Lady – A Psychographic Profile Of The Woman Consumer In The White Goods Segment” Times Of India, Bombay, Delhi, Bangalore, Ahmedabad, 1st April 1994